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Shining the Light
on the Truly Negative Campaigners

EDITORIAL Frank Salvato
June 8, 2004
One thing can be said with certainty about Ronald Reagan; he had a tremendous love of country. No one would be wise to question his patriotism lest they look the fool. Another thing that can be said about Reagan is that he didn’t care very much for trash campaigning, unlike what we are seeing in the current presidential election campaign. He preferred to address the best that America has to offer when he took to the campaign trail. The same cannot be said for the Democratic Party and John F. Kerry.

Each time I hear the liberal talking heads proclaiming the Bush campaign is running the most negative campaign in the history of the United States I don’t know whether to laugh at their hypocrisy or teem with anger at their blatant addiction to re-writing the immediate past.

It amazes me that the elite media, the Kerry campaign and the spinning heads at the Democratic National Committee have the gall to completely overlook the almost six months of ferocious Bush-bashing that were the Democratic primaries. These attacks, coming from each and every one of the Democratic candidates was without retort. The Narcissistic Nine engaged in the most base of attacks on George W. Bush, all in the name of affording Democratic voters the opportunity to choose which of them would be their candidate come November. Yet they contend the Bush campaign is running negative.

When one listened to each of the nine during the debates, debates the Bush campaign could not and did not comment on, it was fair to deduce that the main focal point in each of the Democratic candidates debate portfolios was the importance of besmirching the Bush presidency at every opportunity whether it was warranted or not, whether the accusations were true or not. The only one of the nine that had any decorum at all was Joseph Lieberman and he was trounced at the polls.

Dick Gephardt called President Bush a "miserable failure” without taking the time to back-up his accusations with fact or verified example.

Howard Dean intimated the War on Terror didn’t make us safer at home and in fact had made us more vulnerable to terrorist attack even though success was taking place at every turn – remember, "Why haven’t they caught Saddam Hussein yet?”

John Kerry, using the most elementary of economic understanding, has made accusations that the Bush tax cuts are bad for the economy even as one of the most impressive periods of economic growth is upon us. Kerry has further extolled the ravages of a 5.6 unemployment rate even though his hero, Bill Clinton, patted himself on the back with the same figure during his presidency.

Then we have the underhanded rumormongering that Terry McAuliffe and his "backroom boys” have perpetrated on the American people about President Bush’s handling of everything: the economy, jobs and, in the most base of attacks, his service to our country in the Texas Air National Guard.

It has been a non-stop barrage of negative campaigning, personal attacks and the propagation of innuendo, rumor and spun half-truths from the very first word of the very first press release from the very first Democratic candidate.

This negative campaigning was the order of the day throughout the Democratic primaries and continues today. You can’t listen to a sound byte or read an account in the papers of what Kerry or the DNC say without fielding an attack on George W. Bush the man or the president.

Strangely, because of the Bush-bashing agenda of the Democratic primaries, John F. Kerry, came out of them never having been forced to explain his position on the issues. While the major political and social issues of the day are addressed by the Bush Administration everyday, by word and by deed, all we have gotten from the Kerry campaign is a hefty helping of Bush-bashing and rhetoric. Now that’s a platform to be proud of.

It wasn’t all that long ago the elite media allowed an "off-mic” comment, made by Kerry to a union worker in Chicago about the Republican Party and the Bush campaign, to die without having the spotlight shined on it:

"Oh yeah, don't worry man. We're going to keep pounding, let me tell you -- we're just beginning to fight here. These guys are the most crooked, you know, lying group of people I've ever seen," Kerry said not knowing he was being exposed.

That being said it is no wonder Kerry has decided to sling mud instead of bellying-up to the table of scrutiny with his own platform. Of course that couldn’t have anything to do with the fact that what models Kerry has afforded the American public have all been shot down as disastrous for our country by scholars from both sides of the aisle. So, what alternative does a candidate have when they have nothing of substance to offer the American people?

The elite media will continue to report its lopsided and liberally bias version of today’s events. They will continue to ignore the accomplishments of George W. Bush’s crisis filled first four years in office while shopping Kerry’s fantasy-based rhetoric. And they will continue to issue asinine statements that benefit the Kerry campaign like, "the Bush campaign is the most negative in the history of American presidential politics.” Because of that I offer you the proof of the rhetoric used by the candidates during the Democratic primaries and John F. Kerry’s continued assault on George W. Bush to spotlight the media’s hypocrisy and the fact they simply aren’t telling the American people the truth. They don’t want to.

Thank God "The Gipper” isn’t alive to see where this slanderous Democratic campaign goes next. He would either be laughing with me or be teeming with anger as well at what they are doing to his beloved country.

Frank Salvato is a political media consultant and the managing editor for The New Media Journal.us. Click here for his complete bio.

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