It isn’t really known whether he was trying to "be cool” for the Rolling Stone magazine readers, whether he really is foul-mouthed or whether he made an incredible political blunder, but Democratic presidential contender John Kerry was caught on tape during a recent Rolling Stone Magazine interview using the "F-word.” That’s what we need from someone who wants to be the figurehead of our foreign policy.

We here in the United States may have become a bit numb to profanity, nudity and violence but the fact of the matter is not every culture in the world embraces "crude” the way that Americans can. In fact, many cultures believe that it is a fault of the American culture and much of the time I have to agree with them. Profanity is so commonplace that it is heard in the classrooms of grade schools daily. It has crept into the middle school lexicon so stealth that when teachers call students on it they truly are shocked that it can be a big deal. It is glorified in the lyrics of popular music, especially rap music where every woman is a "bitch” or a "hoe” and every good guy wears the honor name badge of "mother fornicator” (cleaned up for you, the good readers).

So, how can it be surprising that John Kerry would stoop to the lowest common denominator in a effort to gain political momentum with a social class that he has admitted to disliking (I wrote on Kerry’s distaste for campaigning among the people in a piece titled, I Love The People…As Long As I Don’t Have To Know Them)? He is simply doing what he and his handlers think needs to be done to communicate with a group totally unfamiliar to him. But instead of coming off the "homie” he comes off looking like the "clueless step dad” who is trying too hard to buddy-up with the new teenaged stepchildren. He comes off looking stiff, insincere and quite frankly, like he is starting to drown from treading political water too long. Even the MTV Generation can see this.

When we look at the world Kerry really should be playing to (he has no intension of doing anything about how the government deals with the adolescent problems of today) we see foreign ministers, leaders of nations and those who actually do make the rules of running the world. While some are not as educated as Kerry, many are more educated. They would view his use of profanity and the flippant way that he used it in the Rolling Stone interview as sophomoric and beneath the dignity of a world leader. In case Kerry has forgotten, the President of the United States is a world leader, probably the most important world leader on the face of the earth today.

Kerry’s political strategy of trying to be "hip” was a very bad choice. His days of "hippness”, as it were, are well behind him as they are for most serious and successful politicians. A politician may be well informed of the issues facing any given faction of society but he shouldn’t lie right to the public’s face by donning a "do-rag” and baggy pants, joining the "homies” in the "hood” and using his broken New England jive accent to impress those who already know he couldn’t care less about what they feel is important. His attempt to "relate” is transparent.

If this is the kind of sincerity that Kerry exhibits now just imagine what kind of shallow, insincere twaddle he would put forward to the American people once he gained the Oval Office? With Kerry in the White House there wouldn’t just be behind closed doors, business as usual Democratic strategizing but there would be born a societal gap where on the surface he was "one f*&kin’ righteous dude” and behind the safety of closed doors he unmasked himself as the rich, fat-cat politician that he really is.

Rolling Stone should have ended the interview by asking him who he really is because as it stands the public can only answer, "Who the f*&k knows?”

Frank Salvato is a political media consultant and the managing editor for The New Media Journal.us. He is a contributing writer for The Washington Dispatch, GOPUSA, OpinionEditorials, Men’s News Daily, Canada Free Press & AmericanDaily. His pieces are regularly featured in Townhall.com. He has appeared as a guest on The O’Reilly Factor, The Kevin Matthews Radio Show (Chicago) and The Brad Messer Radio Show (San Antonio). His pieces have been recognized by the Japan Center for Conflict Prevention and are occasionally featured in The Washington Times and The London Morning Paper as well as other national and international publications.